Business Unit Director

Lantor bv (1988-1995)

• export growth devlopment
• B-t-B non-wovens (technical textiles)
• product management & marketing strategy
• restructuring organisation

Management Team

Batavus bv (1996-2001)

• export distribution change : direct to retailers
• B-to-C consumer durable goods (bicycles)
• R&D and Procurement Director

Managing Director &

Vice President Marketing &Sales

Eldon nv (2001-2003)

• significant investment program in lean manufacturing
• B-to-B enclosures 
• re-organisation (Berenschot/FME/FNV/CNV/works coucil)
• C-level Group role

Managing Director

Koga bv (2003-2013)

• re-positioning & brand activation
• international double digit growth
• marketing communication & PR
• introduction of lean manufactering
• focus on innovation
• control over total supply chain

Managing Director Sales Marketing and R&D

Accell Nederland bv (2014-2016)

• change management: founding of one group structure for the brands Batavus, Sparta, Koga, Loeki, Juncker
• B-to-C bicycles
• restructuring organisation
• distribution optimalisation

Brand & Marketing &

Global Retail Director

Accell-Group nv (2017-2019)

• group bicycle brands re-positioning
• international market research
• strategic marketing & brand activating plan
• experience centre development
• consumer centricity execution
• C-level Group role

Chairman of the Board of the Dutch Cycling Industry Federation

Rai Vereniging Sectie Fietsen

• 2012-2014 board member
• 2015-2019 chairman

owner-founder

2020

• freelance consultancy
• interim management support